Oscar Smith, Editor

Get your business seen in Champaign Urbana and Surrounding Region


MAY 22, 2021

HIP CHAMPAIGN is a for profit company and the primary source of revenue comes from our advertising. This allows us to provide our subscription services at no cost, ensuring that all interested parties have the ability to access relevant local content that educates and activates members of our communities.

We build brand awareness by integrating our advertisers into our Daily HIP conversations, in non traditional ways, positioning them in a manner that is consistent with the editorial flow.

We evaluate advertising relationships on a case-by-case basis and work with brands whose content connects with our audience. This intentionality has created an advertising portfolio of local community brands.

We do not accept political advertising in an effort to maintain a politically neutral position in local media. We work with brands and businesses that offer products and services that our audience uses everyday. We do our best to share content from our advertisers that we find interesting, relevant and useful. The advertisers we work with are frequently independently relevant and often “earn” their way into the headlines naturally.

We ensures that any Branded Content will be clearly distinguished from editorial content across all platforms and will always be marked with a Ⓟ or similar mark.

Advertisers are responsible for ensuring that their ads comply with all applicable laws, regulations and guidelines.

HIP Champaign may at its discretion deny or remove any advertising that may be determined to be damaging to our brand; or is in its opinion vulgar, profane, offensive, illegal; or promotes illegal substances, hate, violence, discrimination; or is determined to be a personal attack against an individual or organization.

We refrains from indicating personal or brand preference as it relates to the following topic areas: politics, religion, sexuality, entitlements, human rights, gun control, and similar topics that are controversial or highly politicized on a national level. This is done in an effort to avoid bias or perceived bias in an ever polarized media landscape. 

We are committed to transparency and maintaining editorial integrity, and we welcome dialogue about our business practices as we always strive to better serve our communities, and realize that no set of guidelines can address every situation or issue that may arise in the course of doing business. We can always be reached at osmithmedia@gmail.com to provide feedback, suggestions, concerns, or otherwise from any interested parties. Kindly email us first nd we will be in touch promptly.

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