Planned Authenticity in Advertising
Authentic enthusiasm from trusted creators
Oscar Smith, Publisher, Hip Champaign
The most valuable digital real estate is not for sale, it’s owned by creators who have earned the trust of their loyal audiences. There is a creative way of allowing local brands to align with cutting edge creators in a symbiotic way that benefits everyone involved.
After many years of real world insights I find most advertising today needs a facelift. There is no substitute for authentic enthusiasm. Our goal at Hip Champaign is to share timely news and views without interrupting or distracting our readership with popups etc. We find a bridge of trust must be maintained.
Compelling content is what we enjoy bringing to our readership. There are no privacy invasions or data harvesting. Our goal once again is to be authentic. Our advertising platform is growing as we are working closely with more brands both local and national. When you advertise with Hip Champaign you will find the perfect way to achieve relevancy at mass scale. We are actually able to get your press kit so to speak into the flavor of our local Champaign, Central Illinois stories.
In a word this level of brand planting generates increased impressions.
If you’d like to learn more about Hip Champaign Advertising